top of page
  • Foto del escritorXemoto Media

DIGITAL TRANSFORMATION IN HEALTHCARE WITH INFLUENCERS



Digital transformation with influencers - Xemoto Media - Influencer marketing
Healthcare in sanidad - Influencer marketing

In an era where digital healthcare is becoming the norm, influencers play a pivotal role in guiding and reassuring the public. Health influencers bridge the gap between advanced healthcare technologies and everyday users. Therefore, they make digital transformation in healthcare more accessible and understandable. This blog will give an in-depth analysis of the relationship between influencers and healthcare solutions. 


The Rise of Telemedicine: Health Influencers Leading the Way


A report showed a 50% increase in telehealth visits in the first quarter of 2020, highlighting how telemedicine has emerged as a game-changer in healthcare. It offers remote consultations and treatments for distinctive patients. 


However, the newest addition to this realm is social media managing influencers. Health influencers are vital in driving its adoption, using their platforms to educate and reassure their audience about its benefits. Their role is especially crucial in a world where digital healthcare influence solutions rapidly replace traditional methods. Here are some ways influencers are making a difference in telemedicine:


  • Building Trust through Personal Stories: Influencers share their own experiences. In that way, they make telemedicine relatable and trustworthy.

  • Highlighting Convenience and Safety: They emphasize the ease and safety of telemedicine. We already witnessed how they helped increase awareness among the general public.


Health Apps and Wearables: Influencers as Health Advocates


After the evolution of medicine, wearables and health-monitoring apps have also joined the race. They have become increasingly popular with the rise of health-conscious consumers. This is another trend digitally influenced by social media stars. Social media managing influencers show how these technologies can enhance personal health management. 

They use these products and share their journey, making it easier for their followers to understand and adopt these technologies. Here are some key roles they play in promoting health apps and wearables:


  • Demonstrating Real-Life Applications: Influencers integrate health apps and wearables into their daily routines, showing practical usage. As a result, it positively impacts millennial fans of the health influencers.

  • Promoting Health Consciousness: They encourage their audience to be proactive about their health using these technologies.

  • Influencer Impact: According to a Pew Research Center survey conducted in 2019, approximately 21% of U.S. adults say they regularly wear a smartwatch or fitness tracker. 

Although, there’s no significant research showing that health influencers directly impacted this percentage. However, recently, many health app developers launched influencer programs highlighting that these guys influence the popularity of wearable and health apps. 



Online Consultations And Influencers’ Role


Online consultations have become vital to modern healthcare, offering convenience and immediacy. According to a study, after perceiving the efforts of a physician in online health services, patients are more likely to go for online consultations. 

Like physicians, other healthcare professionals can get the same results by using social media professionally. In fact, a recent survey of 4000 physicians disclosed that 65% of them have already started practicing this. 

One of the leading ways to make your social media footprint more professional and impactful is through influencers. Influencers are instrumental in normalizing and promoting these services. Sharing their experiences and insights helps dispel myths and build trust in these digital platforms. Here are some ways they contribute:


  • Sharing Authentic Experiences: Health influencers provide honest feedback and experiences, enhancing the credibility of online consultations.

  • Reducing Apprehension And Improving Trust: Their positive experiences help minimize fear and skepticism around digital healthcare services.


The pandemic proved that health influencers are pivotal in shaping the future of healthcare. They make digital solutions more approachable and trusted. If you are also related to well-being services, embrace the future of healthcare with us! Subscribe now for up-to-date insights and trends in digital healthcare.



3 visualizaciones0 comentarios
bottom of page