Being an influencer means you have creative freedom and shape the lives of others. Nowadays, businesses largely rely on influencers to promote their products or services. According to Hubspot, 92 percent of marketers count influencer marketing as a powerful and effective form of marketing. This shows the impact and power of an influencer on the global social environment.
If you want to be a successful influencer, this guide is your roadmap outlining how you can build your audience and credibility.
Tips to Position Yourself as a Credible Influencer
Around 37% of consumers trust influencers over brands. So, to position yourself as a credible influencer who can shape minds, you should follow the given tips:
1.Content Quality is Key
As an influencer, the cornerstone of your credibility lies in the quality of your content. Your audience is more likely to trust and follow someone who consistently produces valuable content. You should deliver high-caliber, relevant, and engaging material that establishes you as an authority in your niche.
This means investing time and effort in crafting well-researched, visually appealing, and authentic posts. For instance, if you are in the finance influencers niche, you can provide in-depth analyses of credit card rewards and personal finance strategies.
2. Use Hashtags Effectively
Hashtags serve as a bridge connecting your content to a huge number of audience interested in your niche. Research and choose relevant hashtags that align with your content and target audience. This enhances discoverability and positions you as a knowledgeable influencer within your field.
For instance, consider you are among self-care influencers on Instagram and have less than 1000 followers. If you use 11+ hashtags under your post, like #Selfcare #Care, your engagement will increase by 79.5%.
3. Host Giveaways and Contests
Engaging your audience through giveaways and contests is another unique strategy to foster a sense of community and attract new followers. You can offer enticing prizes related to your niche and create buzz around your profile.
For instance, as a finance influencer, you can offer your followers the chance to win personalized financial planning sessions or exclusive access to a budgeting app subscription. The excitement generated by giveaways can increase visibility as participants often share and promote the contest, extending your reach organically.
4. Indulge in Cross-Promotion
Collaborating with fellow influencers through cross-promotion is a mutually beneficial strategy that significantly expands your reach. Identify influencers within your niche or complementary industries and explore opportunities for collaboration. This may involve shoutouts, joint content creation, or even collaborative giveaways.
5. Run Targeted Ads
Running targeted ads is a strategic move that amplifies your influencer reach significantly. For instance, if you're a fitness influencer, investing in ads targeting individuals interested in health and wellness ensures your content reaches a receptive audience.
Platforms like Instagram and Facebook offer useful ad targeting options, enabling you to tailor your promotions based on demographics, interests, and behaviors. You can convert your message to those genuinely interested in your niche, ultimately building a more engaged and loyal follower base.
Influencers are shaping how businesses sell their products, impacting consumer purchasing behaviors. As an aspiring influencer, you can follow strategies like hosting giveaways, indulging in cross-promotion, and running targeted ads.
However, if you are a business looking to launch influencer marketing campaigns, Xemoto Media has you covered. We connect you with credible influencers who market your products or services. We also launch your influencer marketing campaigns and help you track their success over time. Get in touch with us and scale your business with the power of influencer marketing!
