If there’s anything that can help you get competitive differentiation in a B2B market, it’s improving your customer service. In the business world, time is money, and delays in communication can result in business loss. No one wants to purchase from a business that can’t promptly respond when needed.
You’ll show your company’s dedication to its clients by improving your customer service. In fact, consumers prioritize good customer service so much that 68% would be willing to pay more for services/products.
Unique Content Marketing
Another way to gain competitive differentiation in the B2B market is to use unique content marketing strategies. Marketing material is the first thing that potential customers will see about your business. Unfortunately, they’ll be seeing such material from several other brands as well.
To differentiate from competitors, choose effective strategies like influencer marketing. Influencer marketing can especially help fuel your growth and stand out as a startup. It can also help boost your B2B lead generation, which can further help you gain a competitive advantage.
Did you know that 64% of consumers stated shared values as the reason for being associated with a brand? That’s how important it is to be transparent about your values. They help build credibility and help establish trust and integrity with your clients.
Once you have the client’s trust, you can count on them to choose you over your competitors. Hence, this competitive differentiation also boosts the chances of securing long-term clients.
Incorporate Innovation and Technology
Innovation and technology are major factors that can help you achieve differentiation from competitors. They allow your products and services to be unique, attracting clients looking for efficient solutions. This will also contribute to your brand image, keeping you in the B2B market spotlight.
For the best innovation ideas, research your competition. Analyze their shortcomings and see how you can come up with a better service. For example, you can make your services more state-of-the-art using artificial intelligence or IoT technology.
At the end of the day, businesses want to partner up with brands that make work for them easier. This could be in the form of fast delivery, a steady supply chain, or experience personalization. In fact, 71% of customers feel frustrated when the experience isn’t personalized.
This way of achieving competitive differentiation may feel more subtle than the other points mentioned in this article. However, it can do wonders to put you ahead of the competition.
The competition in the B2B market right now can be intimidating, especially if you’re a startup. However, with the above points, you’ll find yourself in the limelight in no time.
One of the best ways to get started, though, is to benefit from influencers who already have the trust of your target audience. Subscribe to Xemeto Media today to market your brand through the best influencers in your field.