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HOW SOCIAL MEDIA IS CHANGING THE FINANCIAL SERVICES AND INVESTMENT LANDSCAPE

Actualizado: 19 sept 2023


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Over time, social networks have revolutionized how we communicate, inform ourselves, and connect with the world, including interaction with the financial sector and investment-related services.


Social networks have enabled users to share knowledge, discuss investment strategies, and access real-time expert insights.


Access to real-time information:


Before the expansion of social media, financial information was often seen to be held by a few experts and the traditional media. However, with Tiktok, Twitter, Youtube, Facebook, and LinkedIn, financial information is at the fingertips of anyone with an account created on these platforms.


According to the article "How social networks are revolutionizing real-time information in six ways," on Twitter alone, approximately 6000 tweets are tweeted per second, most of which are breaking news and beneficial information for those who make investments.

Investors can now follow financial experts, analysts, fund managers, and even company CEOs on social media and get real-time updates on financial news, market events, and trend analysis. Enabling them to have access to more information and help make more informed decisions.


Community and collaboration:


Social networks have created a global community of investors where users can interact, share ideas and collaborate on investment strategies. Groups and communities on Reddit, Discord, Twitch, Facebook, and LinkedIn have become spaces for sharing knowledge and experiences.


Investors can discuss investment opportunities, analyze companies, debate strategies and receive feedback from other community members. This collaboration has opened up new perspectives and allowed retail investors a stronger voice in the investment world.


Financial influencers and financial education:


Social media has ushered in a generation of financial influencers who share their investment knowledge and expertise through platforms such as YouTube, Instagram, and Tiktok.


These influencers offer advice, share investment strategies and impart financial education to a global audience. They have played an essential role in providing access to financial information and helping people understand complex concepts in a more accessible way.

However, being cautious and seeking information from reliable and verified sources is essential to getting the most out of this resource.


New forms of investment:


Social networks have also given rise to new forms of investing, such as social trading and crowdfunding. Social trading allows investors to follow and copy the trades of other successful investors in real time. In addition, equity crowdfunding has allowed them to participate in projects and start-ups through online platforms.


These investment products give access to previously only available opportunities to institutional or high-net-worth investors.


Challenges and cautions:


While social media has provided many advantages in finance and investing, there are challenges and cautions to consider.


The overabundance of information and the speed at which it is disseminated can lead to data overload and the spread of fake news. Maintaining a critical attitude and verifying information before making financial decisions based on it is essential. Remembering that investing carries risks and that personalized financial advice can be crucial for each individual is critical for investment success.


Social networks have drastically changed how we relate to the financial world and access investment-related services. They have made financial information more accessible, fostered collaboration and financial education, and opened new investment opportunities.

However, it is essential to remember that information on social networks should be critically evaluated and complemented with additional research and not rely solely on one source.


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